Tag: television viewer

Why Hockey Is Hot

When NBC agreed to broadcast a few regular season and playoff weekend games and the Stanley cup finals in prime Time, NHL viewership was so weak that the network didn’t even have to pay the usual “rights fees” that sports leagues usually can demand.

nhl-fan-mapSo why is NBC getting record TV ratings for Hockey this year? For years hockey has struggled on television. As a kid after screaming myself hoarse at Ranger games in smokey Madison Square Garden, trying to watch a game on TV was excruciating. As hard as it was to see the puck, sometimes even the camera man would lose the puck.

So what changed? …the size of TV screens. With the spread of large-format, hi-def TVs, you could actually follow the fast-paced action. So a sport, which grew up on frozen ponds in cities like Chicago, now has a rabid fan base in the Sunbelt, with many local junior leagues.

Why CBS Chose Colbert

The ideal television viewer is now in his twenties or thirties, lives in a city, has plenty of disposable income and is highly active on social media so that his or her brand choices influence their peers. He bought a new smartphone in the last 12 months and the next gaming console, he goes to bars and night clubs, spends $400 on video games and $300 on music. He is more likely to do these things than to become a parent, invest in stocks or buy a home.

Colbert_and_sons_by_David_Shankbone

CBS’s Hawaii Five-O may be highly rated, but it skews to older audiences, which is why it costs $58,000 to advertise on it, while Grimm, which has a smaller audience, charged $82,000. Both shows are about even in the demo,  but Grimm’s viewers are valued more. Blue Bloods may have fantastic ratings, but its audience is old, so it’s also down at the $58,000 level.

via CBS, Colbert and Contempt for America | FrontPage Magazine.