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Management Secrets of the Grateful Dead February 23, 2010

Posted by tkcollier in Business, Music.
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The Grateful Dead Archive, scheduled to open soon at the University of California at Santa Cruz, will be a mecca for academics of all stripes: from ethno­musicologists to philosophers, sociologists to historians. But the biggest beneficiaries may prove to be business scholars and management theorists, who are discovering that the Dead were visionary geniuses in the way they created “customer value,” promoted social networking, and did strategic business planning.

via Management Secrets of the Grateful Dead – The Atlantic (March 2010).

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