jump to navigation

Marketing atrocity: Ancient Assyrians would have understood Islamic State’s methods March 10, 2015

Posted by tkcollier in Geopolitics, In The News, philosophy & politics, Religion.
Tags: , , , ,
trackback

I also watched recent video of ISIS members in a museum smashing (alleged) archaeological relics from the very ancient Mesopotamian past. I felt a certain sense of historical irony while doing so. I wondered as I watched them use sledgehammers and power drills on a 3,000 year old Assyrian statue if they realized that they were following the ancient Assyrian playbook as they tried to erase the region’s past. The Assyrians of that era were masters at the art of atrocity marketing. The concept of publicizing horrific cruelty to cow and intimidate subjects or opponents has a long history, and only fell out of style relatively recently (and not everywhere). 

JoanArc17-eIt’s only in the last century or so that public executions, for example, have become rare. Having people view a burning, beheading or hanging (with or without a torture appetizer) was thought to be something that reinforced law and authority and demonstrated that justice was being carried out. Often it was thought an edifying thing to have children watch.

How would the German public living in the Third Reich have reacted to ISIS-like, slickly produced films showing the scenes inside a death camp gas chamber while people were dying? Even in a nation brainwashed by state-fostered anti-Semitism, it’s hard to imagine the reaction being anything the Nazi regime would have considered positive.

The fact that the Islamic State’s marketing gurus feel otherwise is interesting. Perhaps its more evidence bolstering the idea that ISIS seeks to return to the values of an earlier, much more harsh historical era. If so,we might be seeing a visual and visceral example of what our ancestors might have done with a good TV studio.

If online video existed in the Middle Ages, does the burning of Joan of Arc go viral? Would it go viral today?

via Marketing atrocity: Ancient Assyrians would have understood Islamic State’s methods.

Comments»

No comments yet — be the first.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: