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Education Divides Democrats February 9, 2008

Posted by tkcollier in philosophy & politics.
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Questions for Dr. Retail – New York Times
The essential competition in many consumer sectors is between commodity providers and experience providers, the companies that just deliver product and the companies that deliver a sensation, too. There’s Safeway, and then there is Whole Foods. There’s the PC, and then there’s the Mac. There are Holiday Inns, and there are W Hotels. There’s Walgreens, and there’s The Body Shop. And as the post below points out there are Latte Liberals a nd Dunkin’ Donuts Democrats. If Obama loses the Nomination, the resulting backlash could put another Republican in the White House.

Hillary Clinton is a classic commodity provider. She caters to the less-educated, less-pretentious consumer. As Ron Brownstein of The National Journal pointed out on Wednesday, she won the non-college-educated voters by 22 points in California, 32 points in Massachusetts and 54 points in Arkansas. She offers voters no frills, just commodities: tax credits, federal subsidies and scholarships. She’s got good programs at good prices.

Barack Obama is an experience provider. He attracts the educated consumer.

In the last Pew Research national survey, he led among people with college degrees by 22 points. Educated people get all emotional when they shop and vote. They want an uplifting experience so they can persuade themselves that they’re not engaging in a grubby self-interested transaction. They fall for all that zero-carbon footprint, locally grown, community-enhancing Third Place hype. They want cultural signifiers that enrich their lives with meaning. Obama offers to defeat cynicism with hope. Apparently he’s going to turn politics into a form of sharing.

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