So says the caption on this graphic photo of a tumor on a package of cigarettes in Belgium. Other EU countries are planning to follow suit. Click on the French Link to view the rest of the graphics planned for the next 3 years.
Evidence from Canada, which became the first country to put graphic pictures on cigarette packs in 2001, suggests he is right. Almost a third of former smokers in Canada say the images encouraged them to quit, and 7 out of 10 adults say the warnings were an effective way of informing them about the health effects of smoking.