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When Life Begins at 5: A New Wake-Up Call March 28, 2006

Posted by tkcollier in Economy & Business, Lifestyle.
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WSJ.com – When Life Begins at 5: A New Wake-Up Call (Subscription Required)
By a wide variety of indicators, from electricity usage to water consumption, more U.S. households are starting their days before dawn.

Of course, for the sleep-deprived, becoming a morning person can be an uphill battle — 70% of us are not naturally alert and active in the morning, according to the National Sleep Foundation, an educational organization…."It's like these people are a different species,"

The shift to sunrise comes thanks to everything from heavier rush-hour traffic to BlackBerry overload that has left predawn as the last refuge for many people.

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