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Starbucks Pulls Free Coffee Promotion August 31, 2006

Posted by tkcollier in Business, Life.
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Starbucks Pulls Free Coffee Promotion – Forbes.com
There’s no such thing as a free iced coffee at Starbucks – at least not anymore.

The world’s largest specialty coffee chain has pulled the plug on what was supposed to be a nearly five-week promotion after an e-mail coupon spread farther and wider than the company anticipated.

The offer began Aug. 23 with an e-mail offering a free Starbucks iced coffee from noon to 9 p.m. through Sept. 30. It was sent to “a limited group” of employees in the Southeast with instructions that they share it with friends and family.

The company ended the promotion Tuesday night, issuing a statement saying the e-mail had been “redistributed beyond the original intent and modified beyond Starbucks’ control.”

Starbucks Corp. spokeswoman Valerie O’Neil said Wednesday that the company had no estimate of how many free iced coffees it had served or just how far and wide the e-mail had spread.

“We’re continuing to monitor it and see it spread,” O’Neil said.

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