The falling prices of organic food

The falling prices of organic food
For that sea of humanity known as Baby Boomers, “organic food” conjures images of hippies in painted VW buses, Earth Shoes, hemp-growers and commune dwellers.

But the Hummers and Mercedes parked at Whole Foods — not to mention the Manolo high-heels and Louis Vuitton handbags sported by shoppers inside — illustrate the seismic shift in the organic food world over the last several years. Starting this month, that world may shift again when Wal-Mart doubles its line of organic foods.

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