The falling prices of organic food
For that sea of humanity known as Baby Boomers, “organic food” conjures images of hippies in painted VW buses, Earth Shoes, hemp-growers and commune dwellers.
But the Hummers and Mercedes parked at Whole Foods — not to mention the Manolo high-heels and Louis Vuitton handbags sported by shoppers inside — illustrate the seismic shift in the organic food world over the last several years. Starting this month, that world may shift again when Wal-Mart doubles its line of organic foods.