Delaying Gratification – the New Frugality

cat_police_dogsThe brain has a limited capacity for self-regulation, so exerting willpower in one area often leads to backsliding in others. The good news, however, is that practice increases willpower capacity, so that in the long run, buying less now may improve our ability to achieve future goals — like losing those 10 pounds we gained when we weren’t out shopping.

No one knows why willpower can grow with practice but it must reflect some biological change in the brain. Perhaps neurons in the frontal cortex, which is responsible for planning behavior, or in the anterior cingulate cortex, which is associated with cognitive control, use blood sugar more efficiently after repeated challenges. Or maybe one of the chemical messengers that neurons use to communicate with one another is produced in larger quantities after it has been used up repeatedly, thereby improving the brain’s willpower capacity.

Whatever the explanation, consistently doing any activity that requires self-control seems to increase willpower — and the ability to resist impulses and delay gratification is highly associated with success in life. Thanks to frugal Maria for this article

via Tighten Your Belt, Strengthen Your Mind – New York Times.

3 thoughts on “Delaying Gratification – the New Frugality”

  1. “The brain has a limited capacity for self-regulation, so exerting willpower in one area often leads to backsliding in others.” …now I understand why I’m going through what I’m going through. Thanks!

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